How to report spam to Google & Co.

A real nuisance for search engines are webmasters that tryto deceive them to obtain high rankings (called “spamming”).
The following techniques are usually considered spam by thesearch engines:
- cloaking (the server returns different pages for search engine crawler programs and for web browsers)
- cybersquatting (using domains that resemble common domain names to get traffic from users […]

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Search Engine Relationship Breakdown

Search engines and directories interrelate with other search engines, for example their share their databases to cover more web pages. In addition, the search engines partner with pay per click search engines to supplement their revenue.
Some search engines form new alliances to access new audiences. For example, Google has established partnerships with Palm and Vodafone […]

Search engine optimization strategies - a sense of urgency

Not so long ago, the thought of paying to have sites ranked on a search engine was laughable. But as rampant commercialism of the World Wide Web has taken hold, more and more SE’s now require payment for listing or ranking.
Many engines require that you bid for top position on an ongoing pay-per-view or pay-per-click […]

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Learn what the experts don’t want you to know

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